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This web site has the following on the homepage, "Hiring only licensed plumbers with plenty of experience, we are known for setting the plumbing bar." We noticed that the web site also said " No project is too large or too small for us to handle." It also said " From installing new drain lines to repairing backflow preventers and water lines, we are your preferred choice when it comes to plumbing services. Gas Line Installation and Repair. The Highland Plumbing, Inc." The header had residential plumbing as the highest ranking optimized keyword. It is followed by commercial plumbing, plumbing service, and sewer services which isn't as ranked as highly as residential plumbing. The next words highlandplumbinginc.com uses is plumbing company. Crest Hill was included and might not be viewed by search parsers.